Techbook academy

  **Digital Marketing Course at Techbook Academy**

**Overview:**

The Digital Marketing course at Techbook Academy is for students who wish to study the fundamental strategies and tools employed in the digital marketing sector. All the dimensions of digital marketing, ranging from SEO and SEM to content development, social media marketing, and email marketing, are covered in this course, making it suitable for both freshers and professionals aiming to upskill their marketing knowledge.

**Why Techbook Academy?**

- **Industry-Appropriate Curriculum**: The curriculum is designed in accordance with the current trends and updates of the rapidly changing world of digital marketing.

- **Hands-On Training**: Practice working on real projects, live campaigns, and with tools such as Google Analytics, SEMrush, and Hootsuite.

- **Trainers with Expertise**: Train under highly experienced trainers with industry knowledge and experience and expertise in the field of digital marketing.

- **Flexibility in Learning**: With an option to attend classes online as well as offline, you learn at your comfort, either opting for classroom instructions or online schooling.

- **Career Guidance**: Get access to job placement counseling, career advise, and company networking with prominent tech firms. 

**Modules of the course:**

1. **Course Introduction to Digital Marketing**

   - What is Digital Marketing

   - What is Digital Marketing compared to Conventional Marketing

- The Significance of Digital Marketing in Modern Times

2. **Search Engine Optimization (SEO)**

   - Keyword Analysis and Research

   - On-page SEO Strategies

   - Off-page SEO and Link Building

   - SEO Tools and Measurements

3. **Search Engine Marketing (SEM)**

   - Google Ads Campaigns

   - Paid Search Advertising

   - Conversion Rate Optimization (CRO)

- Paid Campaign Management

4. **Social Media Marketing (SMM)**

   - Overview of Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)

   - Social Media Paid Ads

   - Content and Strategy

   - Influencer Marketing

5. **Content Marketing**

   - Creating a Content Strategy

   - Copywriting and Blogging Techniques

   - Visual and Video Content

- Content Promotion and Distribution

6. **Email Marketing**

   - Creating an Email List

   - Strategies for Email Campaigns

   - Email Automation Software

   - Measuring Email Marketing Campaigns

7. **Analytics and Data-Driven Marketing**

   - Getting Started with Google Analytics

   - Monitoring Campaigns and ROI

   - How to Interpret Data to Enhance Strategies

   - A/B Testing and Optimization

8. **Affiliate Marketing and E-commerce Strategies**

- Understanding Affiliate Marketing

- E-commerce Platforms and Best Practices

- Driving Traffic to E-commerce Websites

**Learning Outcomes:**

By the completion of the course, you will:

- Have mastered digital marketing tools and platforms.

- Be capable of designing and running effective digital marketing campaigns.

- Comprehend SEO and SEM strategies for driving website traffic.

- Possess the ability to optimize social media for marketing.

- Can craft compelling content and comprehend content marketing techniques.

- Can analyze digital marketing statistics in order to refine and enhance campaigns.

**Who Can Enroll?**

- New marketers desirous of entering the world of digital.

- Entrepreneurs or business people who want to expand their online presence.

- Freelancers and entrepreneurs seeking to develop solid digital marketing strategies.

- Students who wish to pursue a career in digital marketing.

**Certification:**

At successful completion of the course, the students will earn a **Digital Marketing Certificate** from Techbook Academy, testifying to their proficiency in digital marketing.

**Join Now:**

Don't wait any longer to launch your digital marketing career. Join today at Techbook Academy and develop the skills and knowledge to excel in today's digital-first age!

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If you require more specific information, don't hesitate to contact Techbook Academy's support staff or visit their website for registration details!